PPC Management

Call - 561-544-2830 for questions or to click here to Get a Web Design or SEO Quote.

Pay Per Click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.

PPC advertising has dramatically evolved from the days where you could bid yourself to the top of the results page on any keyword. Today, sophisticated strategies are necessary for even limited success in the hyper-competitive, quality score based landscape of PPC. However, to truly optimize and maximize your PPC efforts, you need an intricate understanding of the paid search algorithms and how to maximize exposure for the minimum Cost-Per- Click (CPC).

Account Set-up & Management Services include

-Phone Consultation with a Certified Search Engine Optimization Professional
-Existing account analysis
-Detailed keyword research, evaluation, list building, and selection.
-Optimized campaign organization and development
-A-B testing of ad text and landing pages
-Customized reporting, formatted for easy review and printing (weekly, monthly, and/or upon request)
-Ongoing budget breakdown, analysis, and adjustment
-Use of special features: match types (broad, advanced, phrase, exact, standard, negative, content), geo targeting, local business ads, placement targeting, image ads, position preferences, dayparting, keyword insertion, etc.
-Ad group and keyword bid monitoring and modification using my proprietary bidding strategies
-Continual performance analysis and optimization of all account components (account structure, keywords, ad groups, ads, landing pages, etc.)
-Frequent performance updates
-Conversion tracking and return-on-investment analysis and optimization (includes assistance with obtaining unique website phone numbers)
-Increase of clickthrough rate (CTR), conversion rate, and quality score/index
-Decrease of cost-per-click (CPC) and cost per conversion/acquisition
-Seasonal and/or promotional updates to ads and keywords
-Website/landing page structure and content consulting
-General marketing feedback and advice

One-time Set-up Fee
In order for a PPC campaign to be consistently successful, it must be constructed on a strong and sound foundation. Symphonny Services takes every step necessary to ensure that all of the details are properly addressed right from the very beginning. During the account set-up process, I start with a thorough consultation and study of your business, industry, and competitors; we follow with detailed keyword analysis, building, and selection; we continue with the selection of proper landing pages and creation of unique and compelling ad text; and we finish by expertly building and launching your campaigns using all applicable special features and components.
$499 and up

Monthly Management Fee
Both Google AdWords and Yahoo Search Marketing are built on powerful and complex platforms with constantly evolving technology and functionality. Their keyword bidding processes allow for real-time updates 24 hours a day, requiring ongoing attention to ensure maximum cost effectiveness. Symphony Services will monitor and manage the day-to-day bidding and all other components while continuously strategizing for optimum campaign efficiency, and we make it a priority to keep you informed of our efforts.
$399 and up

Call - 561-544-2830 for questions or to click here to Get a Web Design or SEO Quote.